1. INTRODUCTION
We use cookies, web beacons and similar technologies to collect data while you use our Services. We collect this data from the devices (including mobile devices) with which you use our Services. The data collected includes the following usage- and device-related information: i. Data about the pages you visit, the access time, frequency and duration of visits, the links on which you click and other actions you take as part of your use of our Services and in advertising and email content. ii. Data about your activities and interactions with our advertising partners including data about the advertisements you were shown, how often they were shown, when and where they were shown, and whether you took any action, such as clicking on an advertisement or making a purchase. iii. Model or device type, operating system and version, browser type and settings, device ID or individual device identifier, advertisement ID, individual device token, and cookie-related data (e.g. cookie ID). iv. The IP address from which your device accesses the Services. v. Location data, including your general location data (e.g., IP address) and the precise location data of your mobile device. Please note that most mobile devices allow you to manage or disable the use of location services for all applications in the settings menu.
2. PERSONAL DATA WE COLLECT AND PROCESS
We collect your personal data when you use our Services, create a new Peacocks account, provide us with information via a web form, add or update information in your Peacock’s account, participate in online community discussions or otherwise interact with us. In total, we collect the following personal data:
2.1 Personal data you provide when using our Services or creating a Peacocks account
i. Data that identifies you, such as your name, address, phone numbers, email addresses, your username number that you provide when setting up your Peacocks account or at a later date. ii. Data regarding purchases, or sales that you provide in a transaction. iii. Content that you share with other users through our services. iv. Financial information (e.g. credit card and account numbers, transaction details, and form of payment). v. Delivery, billing, and other information you provide, as well as information required for shipping orders. vi. You may provide us with additional information through a web form or by updating or adding information to your Peacocks account, by participating in community discussions, member chats, enquiries, dispute resolution, customer service calls recorded with your consent, or if you contact us for any other reason regarding our Services. vii. Other data that we are required or entitled by applicable law to collect and process and that we need for your authentication or identification, or for the verification of the data we collect.
2.2 Personal data we collect automatically when you use our Services or create a Peacocks account
i. Data that is generated as part of one of your transactions or that is linked to your Peacocks account as a result of a transaction in which you are involved, such as transaction amounts, time and location of transactions and forms of payment or payout method. ii. Data that is generated through your other actions when you use our Services and which is linked to your Peacocks account, e.g. when you place items in your shopping cart, place items on the wishlist, or searches. iii. Data regarding all other interactions with our Services, your advertising preferences, and your communications with us. iv. Location data, including your general location data (e.g., IP address) and the precise location data of your mobile device. Please note that for most mobile devices, you can manage or disable the use of location services for all applications in the settings menu of your mobile device. v. Computer and connection information, such as statistics regarding your use of services from Peacocks, information on data traffic to and from websites, referral URL, information on advertisements, your IP address, your access times, your browser history data, your language settings and your weblog information.
2.3 Personal data we collect in connection with the use of cookies and similar technologies
We use cookies, web beacons and similar technologies to collect data while you use our Services. We collect this data from the devices (including mobile devices) with which you use our Services. The data collected includes the following usage- and device-related information: i. Data about the pages you visit, the access time, frequency and duration of visits, the links on which you click and other actions you take as part of your use of our Services and in advertising and email content. ii. Data about your activities and interactions with our advertising partners including data about the advertisements you were shown, how often they were shown, when and where they were shown, and whether you took any action, such as clicking on an advertisement or making a purchase. iii. Model or device type, operating system and version, browser type and settings, device ID or individual device identifier, advertisement ID, individual device token, and cookie-related data (e.g. cookie ID). iv. The IP address from which your device accesses the Services. v. Location data, including your general location data (e.g., IP address) and the precise location data of your mobile device. Please note that most mobile devices allow you to manage or disable the use of location services for all applications in the settings menu.
2.4 Personal data from other sources
We also collect personal data about you from other sources and from third parties to the extent permitted by applicable law. In particular, this includes the following data: i. Data from public sources (e.g. demographic data) ii. Data from credit agencies or bureaus (e.g. credit reports/checks, identity confirmation, data for risk modeling and setting of credit limits) iii. Data from data providers (e.g. "Know Your Customer"/identity verification, demographic, interest-based and online advertising related data)
2.5 Social network data you share with us
i. We allow you to use social networks (such as Facebook) or other providers of single sign-on services (such as Google or Apple) with whom you already have an account to create an Peacocks account or to link your Peacocks account to such single sign-on services. You can determine the personal data that we can access when authorizing the connection with the single sign-on service. ii. We allow you to share personal data with social networks (such as Facebook) or to link your Peacocks account to a social network. These social networks may automatically provide us with access to certain personal data they have stored about you (e.g. content you have viewed or enjoyed, information about the advertisements you have been shown or clicked on, etc.). You can determine the personal data that we can access through the privacy settings of each social network. iii. If you give us access to video content pages, your grant of access is your consent that we may, for at least two years, or until you withdraw your consent or are no longer connected to the social network, share with and collect from social networks information regarding your viewing of videos. iv. We may also use plug-ins or other technologies from various social networks. If you click on a link displayed through a social network plug-in, you voluntarily connect to that social network.
3. PURPOSES AND LEGAL BASIS FOR DATA PROCESSING AND CATEGORIES OF RECIPIENTS
We process your personal data for various purposes and based on several different legal bases that allow this processing. For example, we process your personal data to provide and improve our Services, to provide you with a personalized user experience on this website, to contact you about your Peacocks account and our Services, to provide customer service, to provide you with personalized advertising and marketing communications, and to detect, prevent, mitigate and investigate fraudulent or illegal activity. We also share your information with third parties, including service providers acting on our behalf, for these purposes. Below you will find a summary of the purposes for which we process your personal data, including the categories of recipients to whom we transmit personal data for the purposes stated, sorted by our legal basis for this processing or sharing:
3.1 We process your personal data in order to fulfil our contract with you and to provide you with our Services. This includes the following purposes:
i. Processing of data relating to you for the purpose of entering into a contract with you and executing it. ii. Provision of our Services, including but not limited to: enabling and performing transactions with other users (including the transmission of your personal data to other users where necessary to perform the transaction, including in cases of terminated, failed or subsequently voided transactions, e.g. by sharing your return address so a buyer may return an item), displaying your transaction and feedback history to you, providing and enhancing features such as payment processing, ratings and Peacocks account management, providing other services you may use (as described in connection with such services), and ensuring the functionality of our Services. In connection with the provision of our Services, we will send you notifications relating to the execution of transactions and the use of our Services in accordance with the communication preferences in your Peacocks account. iii. Enabling the delivery of purchased items by logistics/shipping service providers including notifications in connection with the delivery (such as tracking information), the latter to the extent permitted by applicable law without your consent. iv. Provision of our payment services in accordance with the Payments Terms of Use. v. Providing general customer support including the solution of problems with your Peacocks account, arbitration of disputes, providing other services within the scope of customer service as well as enforcement of fee claims. For these purposes, we may contact you via notification in email, phone, SMS, push notification on your mobile device or by mail. If we contact you by phone, in order to ensure efficiency, we may use automatically dialled calls with tape announcements or automated text messages in accordance with our User Agreement and Payments Terms of Use, to the extent permitted by applicable law. vi. Processing of general location data (such as IP address or postcode) in order to provide you with location-based services (such as radius search and other content that is personalized on the basis of your general location data). vii. Enforcement of our User Agreement, the Payments Terms of Use, this User Privacy Notice and other rules and policies. viii. Publication and promotion of your listings and related content on the websites or in the applications, services and tools. Corporate family members or cooperating third-party operators of websites, applications, services and tools. When we share the content of your listings and any related personal data with third parties, we do so only on the basis of an agreement that limits the use of such personal data by the third party to the purposes necessary to fulfil its contractual obligations to us. Third-party providers are contractually obliged to take appropriate security measures with regard to this data. Third-party providers are strictly forbidden to pass on personal data contained in your listings to other third parties.
3.2 Where necessary, we transmit your personal data to processors and the following recipients for one or several of the purposes described above:
i. Other Peacocks users ii. External service providers and shipping companies iii. Payment service providers iv. External operators of websites, applications, services and tools.
3.3 We process your personal data in order to comply with legal obligations to which we are subject. This includes the following purposes:
i. Participation in investigations and proceedings (including judicial proceedings) conducted by public authorities or government agencies, in particular, for the purpose of detecting, investigating and prosecuting illegal acts. ii. Prevention, detection and mitigation of illegal activities. iii. Complying with information requests from third parties based on any statutory information rights they have against us (e.g. in the event of an intellectual property infringement, product piracy, or other unlawful activity). iv. Ensuring the information security of our Services.
3.4 Where necessary, we transmit your personal data to processors and the following recipients for one or several of the purposes described above:
i. Law enforcement agencies, courts, government agencies or public authorities ii. Third parties based on statutory information claims against us iii. Third-party service providers iv. Third parties who are involved in judicial proceedings, in particular, if they submit a legal order, court order or equivalent legal order to us. v. Third-party service providers to assist us with the prevention, detection, mitigation, and investigation of potentially illegal acts. vi. Credit agencies, bureaus or associations, if required by applicable law (e.g. information on payment delays, payment defaults or other irregularities that may be relevant to your credit report).
3.5 We process your personal data in order to protect your vital interests or the vital interests of another natural person. This includes the following purposes:
i. Prevention, detection, mitigation and investigation of unlawful activities that may result in impairment of your vital interests or the vital interests of another natural person, unless there is a statutory obligation to this effect.
3.6 Where necessary, we transmit your personal data to processors and the following recipients for one or several of the purposes described above:
i. Law enforcement agencies, courts, government agencies or public authorities, intergovernmental or supranational bodies ii. Third parties who are involved in judicial proceedings iii. External service providers.
3.7 We process your personal data where necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms. In order to reconcile our legitimate interests with your rights, we have introduced appropriate control mechanisms. On this basis, we process your data for the following purposes:
i. Participation in proceedings (including judicial proceedings) conducted by courts, law enforcement agencies, government agencies or public authorities, intergovernmental or supranational bodies, in particular for the purpose of detecting, investigating and prosecuting illegal acts, unless there is a statutory obligation to this effect, and we may legitimately assume that the disclosure of the data is necessary to avert imminent disadvantages or to report a suspicion of an illegal act. In such cases, we will only disclose what we believe is necessary, such as your name, city, postcode, telephone number, email address, (previous) usernames, IP address, fraud complaints, buying and listing history. ii. Protection of the legitimate interests of third parties in connection with civil law disputes, unless there is a statutory obligation to this effect, if we may legitimately assume that it is necessary to disclose the data to such third parties in order to avert imminent disadvantages. iii. Prevention, detection, mitigation and investigation of fraud, security breaches and other prohibited or unlawful activities, including the assessment of corresponding risks unless there is a statutory obligation to this effect. iv. Monitoring and improvement of the information security of our Services, unless there is a statutory obligation to this effect. v. Performance of identity checks, creditworthiness and other financial standing checks, evaluation of applications and comparison of information for accuracy and verification purposes. vi. Provision of functions for users that make the processing of transactions easier or more convenient (e.g. administration of several delivery addresses). vii. Analysis and improvement of the Services from Peacocks. corporate family members, e.g. by reviewing site usage data or information from users about blocked or crashed pages in order to identify and solve problems and to provide you with an improved user experience, including as part of product development. viii. Analysis of phone conversations with our customer service that we recorded with your consent. ix. Advertisements by mail (according to your communication preferences in your Peacocks account). x. Notifications regarding promotions and information about our Services after logging into your account. xi. Customization of page content to display the items and services you may like based on the actions you take. xii. Evaluation of the quality and success of our email marketing campaigns (e.g. through analysis of opening and click rates). xiii. Assessment of the service. xiv. Offering of partner and bonus programs and other co-branded marketing efforts, e.g. co-branded credit cards in collaboration with a third party credit card issuer. xv. Provision of shared content and services (such as registration for services, transaction processing and customer service) with Peacocks or cooperating payment service providers. xvi. Initiation, preparation and execution of a company acquisition, e.g. in the event of a merger with another company or takeover by another company. If such an event occurs, we will require the merged entity to comply with this User Privacy Notice with respect to your personal data. Should your personal data be processed for any purpose not specified in this User Privacy Notice, you will be informed in advance of the processing of your data for this new purpose. xvii. Assertion of or defence against legal claims, including those asserted by one Peacocks user against another Peacocks user.
3.8 Where necessary, we transmit your personal data to processors and the following recipients for one or several of the purposes described above:
i. External service providers ii. Other Peacocks users iii. Law enforcement agencies, courts, government agencies or public authorities, intergovernmental or supranational bodies iv. Third parties who are involved in judicial proceedings v. Payment service providers vi. Credit agencies or bureaus, data verification services, risk assessment vendors and collections agencies (e.g. information about payment delays, payment defaults, or other irregularities that may be relevant to your credit report, or that we use to confirm your identity, model risk, establish credit limits, or collect unpaid debts) vii. Other companies in the context of a company acquisition
3.9 With your consent, we process your personal data for the following purposes:
i. Marketing communications by telephone or electronic mail (such as email or SMS), including communications by Peacocks or by third parties, unless these communications are permitted without your consent under applicable law. We may engage third parties to send marketing communications on our behalf. ii. Processing of your precise location data to provide location-based services. iii. Provision of a single sign-on service allowing you to register or log-in to third party services using your Peacocks log-in credentials. iv. Processing of your personal data on the basis of your consent, which you have given so that we or third parties can enable you to use certain services or make them available to you.
3.10 Where necessary, we transmit your personal data to processors and the following recipients for one or several of the purposes described above:
i. External service providers ii. Third parties using our single sign-on service (as authorized by you in each single case) iii. Other third parties with whom we partner to offer you specific services (as described at the collection of the respective user consent) iv. Third-party financial institutions with whom we partner to offer financial products to you, for them to provide joint content and services (such as registration, transactions and customer support). These third-party financial institution partners will use your personal data to send you marketing communications only if you have requested their services
3.11 Main consequences if you do not provide your personal data to us
If you do not provide us with the information we request or if we cannot collect this information from other sources, we may not be able to provide you with our services.
4. STORAGE DURATION AND ERASURE
Your personal data will be stored by us and our service providers in accordance with applicable data protection laws to the extent necessary for the processing purposes set out in this User Privacy Notice. Subsequently, we will delete your personal data in accordance with our data retention and deletion policy or take steps to properly render the data anonymous, unless we are legally obliged to keep your personal data longer (e.g. for legal compliance, tax, accounting or auditing purposes). The specific retention periods for personal data are documented in our regional data retention guidelines. How long we retain personal data may vary depending on the Services we provide and our legal obligations under applicable national law. The following factors typically affect the retention period:
4.1 Necessity for the provision of our Services
Consent-based processing of personal data If we process personal data on the basis of consent (including consent to the extended storage), we store the data for as long as necessary in order to process it according to your consent.
4.2 Consent-based processing of personal data
If we process personal data on the basis of consent (including consent to the extended storage), we store the data for as long as necessary in order to process it according to your consent.
4.3 Statutory, contractual or other similar obligations
Corresponding storage obligations may arise, for example, from laws or official orders. It may also be necessary to store personal data with regard to pending or future legal disputes. Personal data contained in contracts, notifications and business letters may be subject to statutory storage obligations depending on national law.
5. COOKIES & SIMILAR TECHNOLOGIES
When you use our Services, we and selected third parties may use cookies and similar technologies to provide you with a better, faster and safer user experience or to show you personalized advertising. Cookies are small text files that are automatically created by your browser and stored on your device when you use the Services. Our cookies and similar technologies have different functions: i. They may be technically necessary for the provision of our Services. ii. They help us optimize our Services technically (e.g. monitoring of error messages and loading times). iii. They help us improve your user experience (e.g. save font size and form data entered). iv. They allow us to show you more relevant advertisements. We use cookies and similar technologies that remain on your device only as long as your browser is active (session cookies), as well as cookies and similar technologies that remain on your device longer (persistent cookies). Where possible, we take appropriate security measures to prevent unauthorized access to our cookies and similar technologies. A unique ID ensures that only we and/or selected third parties have access to cookie data.